Assembly Augmented Reality

Assembly Augmented Reality (A-AR) is a tool that enables you to explore a range of environments through your iPad (or other mobile device). Using your tablet as a window, you can explore an alternative world around you. Perhaps you point your tablet at the wall of a marketing suite and a CG building appears. Or perhaps the world around you is annotated with notes and web links: the possibilities are endless...

Our 15 years’ experience of working with 3D environments has shown us that virtual environments are often confusing, disorientating and difficult to use; this is what led us to create A-AR for our clients.

Why choose A-AR? 

A-AR is simple to use, intuitive to navigate around and an engaging way to communicate an environment. Specially created ‘hotspots’ in the environment pop-up as the viewer explores, giving them options to touch the screen for more information, to fill in a contact form, or even to watch a film.

A-AR can be used as a small environment on a mobile device, or a large-scale projection onto a real size space. It can work with photography or with computer-generated scenes created by our specialist in-house team, or even a mixture of both, allowing the viewer to explore spaces that do not yet exist.

A-AR is managed via its own, highly flexible and easy to use, content management system (CMS). The CMS is designed to ensure in-house teams can intuitively administer the tool, adding and updating existing tours at the click of a button, with rich media content including video, imagery, text and new virtual backgrounds. 

A-AR can be used on all devices (smartphones, tablets, desktop computers) and can also be stored locally on a device to work offline.

To find out more about A-AR, or to arrange a product demo, please contact Assembly Studios on 020 7426 2080 or



Watch our short film showing Assembly Augmented Reality in action.

Click the logos below to learn about the Assembly suite of interactive products: